Discover the Success Story of Areca Bakery!
Located in the heart of Barcelona, Areca Bakery is a cozy spot known for its freshly made vegan pastries and specialty coffee. From delicious pastries to delightful brews, they’ve become a local favorite. Join us as we dive into Areca Bakery’s journey, exploring how they’ve become a beloved destination in Barcelona, and how Wordans’ customization services seamlessly fit into their story.
How and why did you start your business?
I decided to start my business for several reasons. Firstly, I’ve always had a passion for baking. During COVID, I was researching and learning about vegan baking, and eventually, I reached a point where I felt I had enough knowledge and skills to offer something unique in the market. Additionally, I’ve always valued independence and the possibility of being my own boss.
I wanted to have control over my work and my life, and entrepreneurship seemed like the best way to achieve that. Lastly, I saw an opportunity in the market that I believed I could capitalize on. I noticed there was no 100% vegan pastry shop or bakery in Barcelona, and I realized I had the ability and vision to meet that need in an innovative way. I started with a very versatile product: doughnuts
What was the most difficult thing about starting?
One of the most challenging parts of starting was facing the uncertainty and inherent risks of starting a business from scratch. I had no guarantees of success and knew I would face numerous obstacles along the way. Additionally, managing time and resources was another significant challenge. Sometimes, I found myself challenged by the lack of financial resources, personnel, and experience.
What were the key factors that propelled your business to where it is today?
Innovation and differentiation: The ability to innovate and offer something unique in the market helped us differentiate ourselves from the competition and attract customers.
Product or service quality: Offering high-quality products that meet the needs and expectations of customers is essential to build a solid reputation and foster customer loyalty.
Customer focus: Prioritizing the needs and experiences of customers helped us create strong and lasting relationships, as well as generate positive recommendations and word of mouth.
Talented and committed team: Having a talented, motivated, and committed team.
Collaboration and teamwork have been and continue to be essential in overcoming challenges and achieving goals
How do you think having customized uniforms with the logo helps your business?
It brings professionalism and team cohesion,is also good for brand image and promotion, builds trust and credibility among customers and differentiates us from our competitors.
It also enhances the sense of belonging among our employees.
How important is visibility and exposure to your business?
Fundamental for building trust and differentiation. Is key for growth, marketing, sales, and customer loyalty.
¨From the very beginning, Wordans understood perfectly what we needed, they were agile and very efficient with deliver¨
Do you think having branded uniforms helps improve team morale and cohesion?
Certainly, as I mentioned earlier, new uniforms not only improve the company’s image but can also significantly contribute to team morale and cohesion. It is important to consider the quality, comfort, and design to ensure they are well-received and appreciated by employees.
What impact do you think it will have on your customers?
Above all, I believe they will promote the building of trust and credibility among our customers.
How did Wordans customization services fit to your needs?
From the very beginning, Wordans understood perfectly what we needed, they were agile and very efficient with delivery. The result was also excellent; we were very satisfied with the quality of the aprons and caps.
In terms of practicality and functionality, were there any specific considerations when choosing uniforms?
That they didn’t wrinkle easily and that they could be washed frequently without damaging the fabric.
Apart from uniforms, what are the most important ways and means for you to promote your business?
Social media: Platforms like Instagram, TikTok, and LinkedIn allow companies to reach a wide audience, interact with customers, and effectively promote products or services.
Content creation: Creating relevant and useful content can help establish your business as an authority in your industry and attract new customers.
Collaborations with influencers: increasing brand visibility and reaching new customers. Advertising in newspapers, magazines, radio, television, billboards, and printed brochures, depending on the target audience and the nature of the business.
Networking and public relations: Participating in industry events, conferences, trade shows, and other related events can help establish contacts and increase business visibility.
¨It is important to consider the quality, comfort, and design to ensure they are well-received and appreciated by employees¨
Looking to the future, do you have any expectations or future goals related to the continued use of personalized uniforms within your company, and how do you imagine it will evolve in the coming years?
We will continue to use uniforms for several reasons and in the following ways: Reinforcement of our brand identity Adaptation to new trends as consumer preferences and fashion and design trends evolve.
Focus on sustainability: With a greater focus on sustainability and environmental responsibility, we will continue to opt for uniforms made from sustainable materials and more eco-friendly production methods.
Customization and comfort: we could explore uniform options that allow for a certain degree of customization and fit to meet the individual needs and preferences of employees, which could improve comfort and satisfaction in the workplace.
Wearable technology integration: such as sensors integrated into clothing, we could consider integrating technology into uniforms to improve safety, productivity, and employee experience.
What are your short-term goals for your business?
~ Increase brand visibility: This may involve increasing presence on social networks through digital marketing strategies, participation on events, or launching advertising campaigns.
~ Increase sales and revenue without neglecting quality and good customer service –
~ Increase customer satisfaction
~ Optimize internal processes
~ Improve relationships with: employees, suppliers, business partners, and the community in general.
What are your long-term goals for your business?
~ Sustainable growth
~ Continuous innovation on new products
~ Solid organizational culture based on shared values, work ethic, and commitment to excellence Social and environmental responsibility
~ Consolidate even more our brand reputation
~ Become the leader of our industry
~ Excellence in customer service
What advice would you give to novice entrepreneurs (in your industry and in general?
~ Research and understand your market
~ Identify your unique value proposition
~ Develop a solid business plan
~ Seek customer feedback and learn from your mistakes
~ Keep a customer-focused approach: always place the needs and desires of your customers at the center of your business
~ be afraid to innovate and adapt
~ Foster networking, it can open doors, provide collaboration opportunities, and help you overcome challenges.
~ Maintain a balance between work and personal life.
If you have been inspired by Areca Bakery story and would like your own customized apparel for your business, visit our website to explore our customization options and pricing. We offer various methods for printing your company branding on our blank apparel. You can also find more inspiration on our Instagram page @wearewordans.
