June is here, which means Pride Month is here. Countries all over the world are organizing marches, parades and festivals in solidarity with the LGBTQIA+ community. As well as being a celebration of the progress we’ve made in the fight for equality, and a demand for more, Pride Month signals the start of the summer, and is a time to have fun with the people you love.
As with any celebration, Pride Month presents businesses with an opportunity to demonstrate their values, and to boost sales with carefully selected products. People love to dress up for Pride, so apparel and accessories for the occasion are big sellers. The message of Pride is also important, so customized clothing is in especially high demand. In this article we offer advice for small businesses looking to capitalize on the moment.
Be a Part of It
Pride march is an opportunity to affirm your company’s values to consumers. Whether or not you decide to add to your stock, you can always make small gestures to show your support for the LGBTQIA+ community, and your respect for humanity, by displaying a rainbow flag or message of support on your web page or in your physical store.
Regardless of your target audience, showing compassion for fellow humans conveys a better image of your brand. It can also be an effective way to draw more customers into your store, especially if it’s located near where the festivities will be taking place.
Add Some Color
Adding seasonal items to your inventory is usually a good idea with global celebrations, and with Pride– color is the way to go. The rainbow flag is the symbol of Pride, and brightly-colored clothing and accessories also fit nicely with the celebration of the start of summer. Vibrant colors are what everyone wants to wear at this time of year, and help get us in the party mood. Wordans has great value t-shirts you can get in over 80 different colors, and hoodies in over 50.
You can also go one better and stock multi-colored clothing, helping people to wear their own Pride rainbows. Tie-dye has come back in a big way, and what better way to dress up for Pride than with the classic rainbow designs from our tie-dye range? Remember, regardless of what styles you have on your shelves, during Pride Month– everything is unisex!
No Need to Stop at Clothing
As well as colorful apparel, matching accessories and other promo products fly off the shelves during Pride Month. Not only can they be great souvenirs for your day out, they can also be useful for the events themselves. Light scarves and sun hats are an easy way to add some color to your outfit, and they can protect you from the sun at the same time, something which might come in very handy when you’re planning to spend the whole day outside in June.
Depending on where your Pride march is, you might be wiser to stock some rainbow umbrellas, to keep any unwelcome weather from spoiling the mood. It’s always worth stocking low-cost, practical accessories that’ll be useful to participants during the festivities. Drawstring or tote bags are great options– they’re cheap, and they give people a place to keep everything else they’ll pick up throughout the day. Water bottles are another popular option, they keep people hydrated, which keeps the fun going.
Capture the Moment with Customization
Pride Month is a great time of year to customize your own clothing and other products. Making special uniforms for your staff shows that your business supports the cause, and gives your employees a nice souvenir from the occasion. You can also design special t-shirts and other products for customers, with meaningful or funny messages on. This can increase sales for the month, and attract new customers to your store.
Pride is not just a celebration of how far we’ve come, it’s also a reminder of how much there is left to do. Many people still live with repression. There are charities fighting to change that, but they need funding to do so. Printers can take advantage here by creating clothing to support a particular cause, and retailers can customize clothing to promote their brand, and support important causes at the same time.
Your options for customization extend to accessories and other products too, you can create all kinds of products that can help your business thrive, and make a difference too. This June, let Wordans help you support worthy causes, and give your bottom line a boost at the same time.
We hope that you found this article helpful. We invite you to visit our website to find all kinds of apparel, accessories, and promo products, all with plenty of options for customization. Don’t forget to check our Instagram page @wearewordans, for daily inspiration.
